Design registration makes business sense when it improves the 

competitiveness of a business and brings in additional revenue in one or 

more of the following ways:

 

1. By registering a design you have a greater ability to prevent it from being copied and imitated by competitors, and thereby strengthen your competitive position.

 

2. The exclusivity provided by registration contributes to obtaining a fair return on investment made in creating and marketing the relevant product, and thereby improves your profits.

 

3. Industrial designs are business assets that can increase the commercial value of a company and its products. The more successful a design, the higher is its value to the company and its brands.

 

4. A protected design may also be licensed (or sold) to others for a fee. By licensing it, you may be able to enter markets that you are otherwise unable to serve.

 

5. Registration of industrial designs encourages fair competition and honest trade practices, which, in turn, promote the production of a diverse range of aesthetically attractive products.