1. Verify whether the proposed mark meets all the absolute grounds or legal requirements for registration as a mark.
2. Make sure a proposed word mark is easy to read, spell, remember, retrieve, and is suitable for all types of advertising media. It should not be generic, laudatory or descriptive of the product in relation to which it is to be used.
3. Do a trademark search to make sure that it is not identical or confusingly similar to existing marks in the relevant category of products. It is generally advisable to do this for at least three different proposed marks. This includes searching all the relevant trademark databases; searching dictionaries for similar looking or sounding words in all the relevant languages; and looking at marks
in use in the relevant markets, including well‐known marks.
4. Make sure the proposed marks do not have any undesirable or negative connotations in any of the relevant languages in the domestic or export markets.
5. Confirm the availability of the corresponding domain name.